5 Proven Strategies to Secure Business Funding: Expert Guide



5 Step Guide the Business Funding Process

New or expanding businesses need some amount of cash at the beginning, and this is often from somewhere; this is where funding may be demanding for some business persons. But with some basic steps and the right attitude, getting the funding for the growth of your business is actually very doable. Here are five powerful approaches to get the funding you need.


1. Bootstrap Your Business

Bootstrapping in fact is a concept where the funding of the business is achieved by reinvestment of the profits back into the business. This you can be able to establish and develop your own business without debt or being diluted through equity investment. Some practical ways to bootstrap include:

Means such as pulling personal savings by an entrepreneur to start or expand their business. 

– Planting: Giving customers the option of understanding the various forms of payment or rewarding early payment to enhance cash flow.

Letting the customers to pay using their credit card in order to guarantee that the company has enough money every time.

Purchasing assets and using them for a short term, while it is more expensive than hiring equipment or centre. 

Profits Retention with the policy of reinvesting a certain percentage (30-50%) into growth activities

The only way to achieve such freedom is to have minimal overheads and other operating costs at the initial stages of business. Bootstrap as proof of concept and track record and improve your financials – this provides a base when going to external sources to raise capital.  


2. Are you eligible for Government Small Business Grants?  

Therefore, to alert people that government grants are not ‘free money’ which does not come with conditions and considerations regarding the creation of employment, research and innovation, exports etc. However grants do not need to be repaid or secured through an equity relinquishing mechanism, which makes grants some of the most attractive forms of startup funding for those who are eligible for it. Some options include:

Some SBA grants such as PRIME for consulting services or microloan grants 

Export promotion incentive and support programs by states and local organizations, Technology initiative and incubation, Job development incentives 

Federal dollars invested via the SBIR/STTR programs for R & D to be commercialized 

- The specialty grants include agricultural initiatives, renewable energy initiatives, manufacturing growth initiatives, and others.

Be specific in applying for a grant to fulfill the exact characteristics, timelines and documentation you need. Whenever one can manage to get support in grant writing, they are sure to increase their chances of success.  


3. When you begin developing your video game business, the next thing you will need is funds from your family and friends.  

With the understanding that the optimal way to gain some first capital is to consolidate funds from those within reach, like friends and family. Start-up loans can emanate from friends and family through generosity or in the belief that an entrepraneur or business person will repay their cash, or by the hope of earning high returns or through a mix of reasons. Some tips when fundraising from your inner circle:

– Risk information disclosure and no hype about future earnings

Go for those that can and those that are willing to take some amount of risk 

Small loans are given in the form of notes/IOUs while large amount are given in the form of equity/shares  

Guarantee that records are precisely maintained for the unanimously agreed methods of repayment, interest rates, exit mode and other particulars. This backs up expectation management at the apex level.  

Morale and enthusiasm of the entrepreneur are capable to bring distant acquaintances to contribute tens of thousands of dollars. But it’s still worth avoiding letting funding requests harm close relationships in case whenever possible. 


4. Crowdfund Your Concept

Social media such as Kickstarter and Indiegogo enables you to seek small amounts of money from many different people to bring your idea into existence. Crowdsourcing model enables attract many investors as early stage financing while obtaining customer feedback and approval. Some tips for running an effective crowdfunding campaign:

- Provide massive enticements or imagination incentives to encourage backers

Make a nice pitch video to increase visitors engagement to your campaign page

- Try and sell goods and products to friends/family first before before going online.  

Updates on the campaign's progress will involve the backers, pushing them to maintain their contributions to the campaign.

Regardless of whether or not you reach your target funding amount, crowdfunded campaigns set an important base for interest as well as an additional preliminary source of income for a business.


5. Pitch Your Idea to Angel Investors or Venture Capitalist 

In healthy operating growth development at a certain level, equity funding from professional investors enables obtaining more significant amounts of capital starting from hundreds of thousands to millions. Professional investors also usually offer specific knowledge about the field and potential partners and allies alongside money.  

- Develop presentations that can be updated and changed depending on the investor’s preferences

- Overpower in the field of the domain and willingness to start the development of leadership qualities at the earliest opportunity.  

Therefore, it is important that you manage the organization and the streamlined nature of your financial models, projections, and documentation materials.

–Your funding cycles should always correspond to important operational needs or growth plans.   

Since you now have various methods or approaches to financing at your disposal, it is time to establish measurable milestones to systematically go after business funding. The most successful business owners are able to align funding sources deliberately to when they are bootstrapping, crowdfund, venture capital or with other types of financing needed as ongoing forms of business funding.

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