Boost Productivity: Top 12 Marketing Tools for Efficient Campaigns

Boost Productivity: The 12 tools of marketing for effective campaigns

Marketing campaigns are not easy to manage, and if managing several projects with a small marketing team, it can be very overwhelming. But as we have seen today there are ways to work smarter in marketing operations; marketers can accomplish more in less time if they use the right tools and applications to automate some of the more time-consuming tasks. Below are the 12 most effective marketing tools for improving productivity and effectively managing campaigns.

1. HubSpot CRM

HubSpot provides an inbound marketing as well as sales software solution, where a free of charge CRM constitutes the centre. The smart CRM consolidates the contacts and companies, email scheduling, meetings, and tasks for all teams. Clear segmentation and groups help to manage and target and automate campagns in large numbers.

2. Mailchimp

Mailchimp provides more tools for creating appealing email newsletters, scheduling newsletters and monitoring results. There is flexibility in the API that enables you to link up your email marketing to other systems. Using Mailchimp you can get more contacts, engage your audience in emails, and understand your ROI.

3. Hootsuite

The social media management app helps you plan content, speak with your audience, and track the conversation around your brand in major social networks. Streams are combined into one place on Hootsuite so that time is not wasted. Pleasingly, many built-in analytical tools can assist with fine-tuning the approach as time goes by. 

4. BuzzSumo

It also serves as an effective content discovery and research tool to use. So, no matter what subject you’re interested in, it will bring you the most shared, liked and discussed articles on this topic. This helps you keep track of the competition, identify content niches and create proper content that will be useful to your clients.

5. SEMrush

SEMrush offer good competitive analysis that can be useful when it comes to SEO and paid search. They are a site audit, organic and paid keywords, backlinks, PPC, and the provision of solutions. Julie has found out how SEMrush can reveal new prospects and how to outcompete competitors.

6. Buffer 

This Social Media Marketing tool that is easy to use allows you to schedule, publish and respond across accounts. At Buffer, it is possible to adjust plans depending on the specific requirements of an organization thus only paying for the extra features. A free integration with the calendar ensures that users can efficiently spend their working hours in managing social media accounts while advanced tagging and report functions help to better organize these accounts.  

7. Canva

With a simple drag and drop design interface, Canva allows those without professional design background to create professional level marketing materials such as graphics, presentation, posters, ads and many others. Explore Canva through its stock of templates categorized by usage or create designs from scratch. Convert copy for more liveliness and add response-generating elements to your campaigns in mere minutes – no design skills required.

8. Zapier 

Zapier is an integration tool designed specifically to allow you to automatically transfer information and data between over 3000 different applications. Some useful Zaps for marketing could therefore be; ingesting new emails to Mailchimp, generating tasks from form submissions, creating, saving social media images, inputting leads into your CRM, publishing blog posts among others. 

9. Google Analytics

However, for a campaign performance, tracking, analyzing, and monitoring tool, Google Analytics is still free and highly reliable. Monitor users’ activities, analyze how they behave, configure goals and flows, categorize the audience, analyze conversions, connect ad platforms, generate insights to improve your approach step by step throughout the marketing process. 

10. Hemingway Editor

This versatile writing tool tutor aids you in getting your point across in a logical and persuasive persuading manner. When reviewing The Sun Also Rises, Hemingway underlines the passages which he considers as difficult to read, as well as complicated and overly ornamented. Get Hemingway’s readable versions to enhance the writing styulaely for enhanced understanding and the powerful effect.  

11. Trello

Trello, which is an Odesk’integrated, adaptable project-based application, consists of boards, lists and cards that allow a team concentrate on a project together. This easy-to-use tool is specially suitable for social media schedules, PR timetables, content assignments, campaign to-do lists and other. I am happy to report that Trello makes for something on the lines of time saving while not losing the big picture.  

12. Slack 

Improve internal teamwork with Slack where team members have a platform in which they can communicate easily. This is a popular messaging app to make the conversations by topic, department or project different channels and thereby make it more transparent. Smooth interfacing implies that you are able to work from one platform to the other without a necessity to transfer from one to the other, increase efficiency.

The right marketing tools unplot obstacles that hinder an efficient campaign, increase campaign speed, present valuable data and enhance team productivity throughout the day. This way, marketing technology is compared to what is relevant in your priorities, budget and the growth objectives to form a martech stack that is unique to your business needs. Make use of customised solutions that meet your specific needs in the best way possible while demanding the least of your attention. Work smarter, not harder!